About UXDX




Free Community Events


Attendees across our events


Speakers over 2 years



UXDX started out as a simple idea, Rory and Catherine took a step back from building their startup to research a better formula for launching a new product. In the past few years, they noticed the pace of change in project delivery has accelerated. While the benefits were clear the approaches for implementing these new processes were not. It was an issue they found was being tackled by the entire product development community around the world. What started with an initiative to build their own product, turned into a movement to shape the entire industry and the UXDX model was created.

In its first year, UXDX held gathered over 400 people mainly from the Dublin tech community with a mission to build a model to help teams build the right product, faster. In just 3 short years, the UXDX model has spread around the world, with community events across Europe and the main annual event UXDX Conf has grown to over 1,400 passionate product people from around the world gathering in Dublin each year to learn from forward thinkers and network at an event like no other. The mission behind UXDX has remained the same: to help both large and small teams enhance their process and advance their product.

Meet the Team



Charlotte looks after the entire production of UXDX including content research, booking world class speakers, stage production and on the day execution. Charlotte has worked for a wide variety of event organisations from Dublin City Marathon to Web Summit. Her passion is to create the best possible event for attendees and speakers and see her work come to life. Charlotte is particularly excited to organise the UXDX Community Events across 9 European cities in May and June. 

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Catherine first has project managed over 60 events over the past 12 years ranging in sizes from 50 - 5,000. She is a big advocate of knowledge sharing and collaboration. Her goal is to bring forward people who are rethinking the way we develop products and work with partners who are committed to helping teams advance their product delivery. As a co-founder of UXDX, Catherine was founder of two other startups and has worked extensively in marketing promoting industry best practice. 

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Rory Madden, UXDX


An experienced and proven project manager Rory has been successfully managing multi-million euro IT projects for almost 15 years, delivering software integration projects for clients across the Aviation, Financial Services, Telecoms, Public Sector and Property industries in Ireland, Australia and the UK. Having spent 2 years in the startup space, where new ideas are more readily embraced, Rory developed a model for how enterprises can adopt the best practices of lean product development while operating within the rigid boundaries of large enterprises. 

Neil head shot


A natural problem solver, Neil looks after the multimedia production at UXDX including email management and video production. He has studied Networking Technology in DIT and is continuing his study at ITB in Creative Digital Media. He has a passion for web development, digital marketing and brand design. 

Find out more

We are currently drafting the full details of the model, including the necessary pre-planning steps for Outcome-Driven development, the strategies for development based on your product purpose and the detailed steps on how to manage each step of the process. We are reaching out to product delivery professionals for their input on the model and will incorporate this feedback into the final documentation.