UXDX Netherlands

24 June 2020, 13:00 - 17:30

Product Development is Broken


of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value


of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.


more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking


Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Sharing their story

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Rory Madden

Rory Madden

Founder, UXDX

Boris  Emorine

Boris Emorine

IOS Developer, WeTransfer

Hayley Hughes

Hayley Hughes

UX Manager, Polaris Design System, Shopify

Joseph Levin

Joseph Levin

Director of Product, Booking.com

Nadia Udalova

Nadia Udalova

UX Manager, CI/CD at GitLab, GitLab

Saga Lundqvist

Saga Lundqvist

Senior Product Designer, WeTransfer

UXDX Online

UXDX online is more than just a webinar - its delivers the same insights, inspiration, networking and fun of a physical event. Like a real venue we have multiple rooms for different activities, just this time they are online rooms instead of physical rooms. 

Main Stage:  889-7593-0199

Speaker Q&A Room A: 950-289-4554

Speaker Q&A Room B: 758-438-0712

Speaker Q&A Room C: 687-139-6466

Note: Access to the rooms is based on the email address that you used to register your ticket, with one space per email. 


Arrival & Networking

Opening Address

Hayley Hughes, UX Manager, Polaris Design System
Design Systems

Hayley Hughes, UX Manager, Polaris Design System, Shopify

Panel Session
Being a successful product team is a marathon, not a sprint

Boris Emorine, IOS Developer, WeTransfer

Saga Lundqvist, Senior Product Designer, WeTransfer

Product teams come in all shapes and forms. Ensuring their success is a difficult exercise that can't be simplified to a few action points and guardrails.

In this talk, we'll dive in the WeTransfer organization, understanding where it comes from and where it is now.

We'll then examine one of its successful teams, through a case study.

We'll cover how the cross-functional product team Collect delivers value through transparency and trust at WeTransfer. We'll go through tools, communication channels and rituals that made it what it is today.

Finally, since teams don't exist in a vacuum, we'll talk about the relationship between the team and the organization at large. What are the dynamics in place, and how they influence each other.


Architect & Build

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure...

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure that teams can self manage safely. The Architect and Build stream dives into the approaches for architecting systems knowing that changes will come and sharing approaches that companies are using to enable sustainable delivery over time.

Nadia Udalova, UX Manager, CI/CD at GitLab
Lessons From Remote Management

Nadia Udalova, UX Manager, CI/CD at GitLab, GitLab


Joseph Levin, Director of Product
Customer Centricity

Joseph Levin, Director of Product, Booking.com

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on the business needs. It may work in the short term but it leaves the company exposed to competitors and disruption. The Customer Centricity stream focuses on the product management approaches to creating winning product strategies that connect the dots between customer needs and business outcomes.

Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 


Join Us Online and Rethink Product Delivery

Register for our 50% Pre-Sale on 29th May

We will be releasing a limited sale of tickets on 29th May for €495 each. Even though the tickets are half price they still include full access to UXDX 2020 including the two days of talks and workshops as well as the networking events around Dublin. Register for the Pre-Sale today.