UXDX Barcelona

5 June 2020, 12:30 - 17:00

Product Development is Broken

66%

of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value

42%

of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.

22%

more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking

Connect

Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Barcelona Speakers

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Rory Madden

Rory Madden

Founder, UXDX

Christopher Grant

Christopher Grant

Global UX Director, King

UXDX Barcelona Agenda

13:00
Arrival & Networking



13:10
Opening Address



13:35
Architect & Build

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure...

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure that teams can self manage safely. The Architect and Build stream dives into the approaches for architecting systems knowing that changes will come and sharing approaches that companies are using to enable sustainable delivery over time.

14:05
Christopher Grant, Global UX Director
My UX 'Saga': Teaching teams that make games a new way to play

Christopher Grant, Global UX Director, King

Nowadays, it seems like everyone says they "put their users first" and "user experience is everyone's job" but, like "I should go to the gym", there's a chasm between intention and action. To create lasting change, you need to change a team's behavior and reboot their mindset. The good news is that designing a new way of working is a lot like designing a product: just swap out the end user and swap in the team member.

I've spent the last 5 years leading a "player-centered" revolution at King, a business that, despite great success, must continue to evolve to survive. In this talk, I'll give practical examples of how I've used my UX and Product toolbox with internal "users" to motivate them to design, test and work as cross-functional teams united by player-centric goals. It hasn't always been pretty, but the ups and downs have given me a playbook, and a few "cheat codes" ;), that will help you drive change in your teams. 


14:35
Break



14:45
Ideate, Validate & Design

Design is more than just pixels. It's about how teams can utilise design thinking to solve the identified customer problems, and how can we validate the ideas the team comes...

Design is more than just pixels. It's about how teams can utilise design thinking to solve the identified customer problems, and how can we validate the ideas the team comes up with actually works? The Design stream cover the key stages of ideation, hypothesis forming and validation through prototypes and other means. Independent product teams introduce a challenge for consistency so we also cover the best practices in design systems to mitigate these challenges.

15:45
Break



15:55
Customer Centricity

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on...

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on the business needs. It may work in the short term but it leaves the company exposed to competitors and disruption. The Customer Centricity stream focuses on the product management approaches to creating winning product strategies that connect the dots between customer needs and business outcomes.

16:25
Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 

17:00
Networking



Join Us in Barcelona and Rethink Product Delivery

Venue: Marfeel

 Marfeel is a publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites. 

Through improved mobile speed and performance, a data-tested UI/UX, and advanced programmatic technology, Marfeel delivers seamless reader experiences that lead to better higher advertising revenue and increased readership. 

With headquarters in Barcelona and offices in New York and Bogota, Marfeel serves a billion sessions per month, across 850 publishers. 

Working with the publishing and adtech industries since 2011, Marfeel is a Google Certified Publishing Partner, an official member of IAB Spain, and Prebid.org, and continues to develop new technology for mobile publishers.


Av. de Josep Tarradellas, 20, 08029 Barcelona, Spain


Register for our 50% Pre-Sale on 17th April

We will be releasing a limited sale of tickets on 17th April for €495 each. Even though the tickets are half price they still include full access to UXDX 2020 including the two days of talks and workshops as well as the networking events around Dublin. Register for the Pre-Sale today.