UXDX Germany

28 April 2020 13:00 - 17:30 CET

Product Development is Broken


of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value


of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.


more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking


Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Sharing their story

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Rory Madden

Rory Madden

Founder, UXDX

Fanny Krebs-Pinto

Fanny Krebs-Pinto

Deputy Lead - Product, HolidayPirates Group

Florian Biesinger

Florian Biesinger

Staff Engineer, Spotify

Kathy Korevec

Kathy Korevec

Senior Director of Product Management, GitHub

Pamela Mead

Pamela Mead

Global VP of Design, SumUp

Shruti Ramiah

Shruti Ramiah

Senior Lead User Researcher, N26

UXDX Online

UXDX online is more than just a webinar - its delivers the same insights, inspiration, networking and fun of a physical event. Like a real venue we have multiple rooms for different activities, just this time they are online rooms instead of physical rooms. 

Main Stage:  893-0166-5013

Speaker Q&A Room A: 950-289-4554

Speaker Q&A Room B: 758-438-0712

Speaker Q&A Room C: 687-139-6466

Note: Access to the rooms is based on the email address that you used to register your ticket, with one space per email. 

UXDX Germany Agenda

Arrival & Networking

Opening Address

Pamela Mead, Global VP of Design
Scaling Design

Pamela Mead, Global VP of Design, SumUp

As companies grow, increasingly distributed and autonomous teams/squads/tribes need embedded designers and researchers. Keeping momentum, alignment and customer focus to maximise business outcomes requires scaling practices, frameworks and community. Join Pamela as she shares her journey in leading the scaling of design within SumUp.

Shruti Ramiah, Senior Lead User Researcher
Research Can't Stop: Lessons from N26

Shruti Ramiah, Senior Lead User Researcher, N26

User Research helps avoid the biggest risk in product development - building the wrong thing. How can you ensure that you always have your finger on the pulse of evolving customer needs and attitudes? 

In this talk, Shruti will share some tools and techniques to enable this continuous learning. It will help you break out of cookie-cutter research methods and apply creativity to how you explore and validate solutions with people.


Fanny Krebs-Pinto, Deputy Lead - Product
Dev and Product - Enjoying coding whilst creating value

Fanny Krebs-Pinto, Deputy Lead - Product, HolidayPirates Group

There are many reasons why developers might be annoyed with their product managers: random deadlines, requirements that are too vague, or too specific, no time for technical debt issues, no big picture, no strategy, no plan, no skills... and the list goes on. As a product manager and user researcher, I wanted to know more and fix this. So last year, I collected insights about what makes developers unhappy about their fellow product folks. In my time as a Product Manager, I've worked with different teams, in different setups, on different projects. I'd like to share my experience with developers, and give them some tips on what they can do to improve their relationship with their PM and eventually be happier in their job. This talk includes practical things that can help for better collaboration.

Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 


Kathy Korevec, Senior Director of Product Management
How to be a great remote product manager

Kathy Korevec, Senior Director of Product Management, GitHub

  • Identifying business goals 
  • Understanding the customer 
  • Distribution among the team 
  • Prioritization - keeping the team motivated
Florian Biesinger, Staff Engineer
Data driven product development approaches

Florian Biesinger, Staff Engineer, Spotify

Developing new systems and features we have to make decisions that might cause the whole project to fail. How can we take these decisions with confidence? How do we plan for related work? How do we measure success?

In this talk I want to give several examples of approaches that we took and reflect on how well they worked given the requirements we faced. I will cover topics such as identifying key metrics, developing towards a vision and decision making based on data.

Breakout Group Sessions

If we didn't get a chance to get to your questions throughout the day, this is the time to ask the speakers directly. We're providing you with themed rooms to...

If we didn't get a chance to get to your questions throughout the day, this is the time to ask the speakers directly. We're providing you with themed rooms to interact with the speakers and fellow participants from the day.

Join Us Online for the German Community Event and Rethink Product Delivery

Register for our 50% Pre-Sale on 29th May

We will be releasing a limited sale of tickets on 29th May for €495 each. Even though the tickets are half price they still include full access to UXDX 2020 including the two days of talks and workshops as well as the networking events around Dublin. Register for the Pre-Sale today.