UXDX Berlin

28 April 2020 13:00 - 17:30

Product Development is Broken

66%

of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value

42%

of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.

22%

more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking

Connect

Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Sharing their story

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Rory Madden

Rory Madden

Founder, UXDX

Christian Hertlein

Christian Hertlein

Head of Design, N26

Fanny Krebs-Pinto

Fanny Krebs-Pinto

Deputy Lead - Product, HolidayPirates Group

Pamela Mead

Pamela Mead

Head of Design, SumUp

UXDX Berlin Agenda

13:00
Arrival & Networking



13:10
Opening Address



13:35
Customer Centricity

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on...

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on the business needs. It may work in the short term but it leaves the company exposed to competitors and disruption. The Customer Centricity stream focuses on the product management approaches to creating winning product strategies that connect the dots between customer needs and business outcomes.

14:05
Christian Hertlein, Head of Design
Ideate, Validate & Design

Christian Hertlein, Head of Design, N26

Design is more than just pixels. It's about how teams can utilise design thinking to solve the identified customer problems, and how can we validate the ideas the team comes up with actually works? The Design stream cover the key stages of ideation, hypothesis forming and validation through prototypes and other means. Independent product teams introduce a challenge for consistency so we also cover the best practices in design systems to mitigate these challenges.

14:35
Break



14:45
Architect & Build

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure...

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure that teams can self manage safely. The Architect and Build stream dives into the approaches for architecting systems knowing that changes will come and sharing approaches that companies are using to enable sustainable delivery over time.

15:15
Enabling the Team

Creating a product team isn't as simple as re-branding a project team. The responsibilities and expectations have changed - and change is hard. The Building a Team stream covers the...

Creating a product team isn't as simple as re-branding a project team. The responsibilities and expectations have changed - and change is hard. The Building a Team stream covers the mindset shift for people moving from working in clear silos to working collaboratively across UX, UI, Dev and Product and building the t-shaped skills necessary to support modern product development. It also covers the adaptive leadership approach required to guide and mentor the team to success.

15:45
Break



15:55
Continuous Delivery

Releases used to be measured in months - now they are measured in minutes. This can seem like an insurmountable challenge for companies dealing with legacy systems and long testing...

Releases used to be measured in months - now they are measured in minutes. This can seem like an insurmountable challenge for companies dealing with legacy systems and long testing cycles, but it is critical to enable the quick feedback cycles we need to learn about our customers. The Continuous Delivery stream dives into the approaches that companies are using to migrate safely away from legacy systems and automate their DevOps release processes.

16:25
Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 

17:00
Networking



Join Us in Berlin and Rethink Product Delivery

Venue: SumUp

Sumup logo

Grunerstrasse 13, 10179 Berlin, Germany

Register for our 50% Pre-Sale on 17th April

We will be releasing a limited sale of tickets on 17th April for €495 each. Even though the tickets are half price they still include full access to UXDX 2020 including the two days of talks and workshops as well as the networking events around Dublin. Register for the Pre-Sale today.