Enhance your Process

Advance your Product

Wednesday 23rd May, 14:00-21:00


UXDX Europe will gather 1,600 + people together across 9 cities in May and June for mini-conferences focusing on helping teams go from vision to execution in order to accelerate their product success. Join us on home ground as we gather some of Ireland's leading product teams to find out how they deliver a quality product at speed. 

What is UXDX?

UXDX conf is based around the UXDX model which integrates UX into the Development loop by breaking down the barriers between development, design and research teams.

UXDX Model: Research -> Hypothesis -> Prototype

33% of product features negatively impact the product

Are you validating your new features before development?

UXDX Model: Build -> Test -> Release

Low performing teams spend 22% more time on unnecessary rework

Are you merging and testing regularly enough? 

UXDX Model: Deploy -> Operate -> Monitor

DevOps teams have a 440x faster lead time for changes

How quickly can you get code to Production?

Speakers Include:

Andrew Mullaney

Andrew Mullaney

CTO, Newswhip

David O'Donoghue

David O'Donoghue

Head of Engineering, Zalando, Ireland

Fabio Cognigni

Fabio Cognigni

Principal Engineer, Hudson's Bay Comapny

Fabrizio Fortunato

Fabrizio Fortunato

Head of Frontend, Ryanair

Michal Smolec

Michal Smolec

Product Designer, Netguru

Natalia Bartol

Natalia Bartol

Director, Mobile Engineering, Hudson's Bay Comapny

Pascal  Marsh

Pascal Marsh

Head of Product Design, ViaSat

Rory Madden

Rory Madden

Founder, UXDX

What To Expect

UXDX Model

Learn the UXDX Model

The goal of the afternoon is to discuss a new methodology to integrate UX better into the current product lifecycle, shifting development from features towards outcomes. Hear how companies are breaking barriers between development, design and product teams. From Vision to Execution, UXDX is centered around a common focus on the user to enable a better product to be built, faster. 

Bryan Dove, Skyscanner, Stage


The quality of our process for speaker selection is why we've been regarded as 'the best product event in the world'. We gather leaders from the most forward-thinking companies together to discuss how they've improved specific aspects of the product life-cycle. Learn from the worlds most nimble scaling startups to enterprises each talking about the proven strategies that they've tested in the market that will speed up delivery. 

2 men talking


Step out of the office for half a day to learn and network on how others are speeding up product delivery..Grow your network by meeting new and old faces - get to ask the questions you don't feel like asking your team. 


Networking & Canape Reception

Catherine Madden, Founder
Welcome & Introduction

Catherine Madden, Founder, UXDX

Rory Madden, Founder
Managing Change: Implementing the UXDX Model

Rory Madden, Founder, UXDX


Pascal  Marsh, Head of Product Design
Designing the Future of Connectivity

Pascal Marsh, Head of Product Design, ViaSat

Problem to Vision

David O'Donoghue, Head of Engineering
Motivating Knowledge Workers

David O'Donoghue, Head of Engineering, Zalando, Ireland

Research on motivating and leading a modern workforce


Research & Monitoring

Michal Smolec, Product Designer
Microinteractions as a triggering agent in product development and sales process

Michal Smolec, Product Designer, Netguru


Food & Networking

Fabrizio Fortunato, Head of Frontend
The conjoined triangle of success

Fabrizio Fortunato, Head of Frontend, Ryanair

Panel Session
No risk, no reward: The joys of testing in production.

Natalia Bartol, Director, Mobile Engineering, Hudson's Bay Comapny

Fabio Cognigni, Principal Engineer, Hudson's Bay Comapny

Test & Deploy

Natalia and Fabio will share their story of how the HBC DevOps culture and mindset evolved. Follow their journey from moving to a distributed microservice architecture to enable simple, quick and frequent production roll-outs, through phased deployments to dark and live canary nodes, to a radical 'no staging environment' approach. Hear about the benefits and caveats they've experienced along the way.

Andrew Mullaney, CTO
Ensuring company alignment to speed up delivery

Andrew Mullaney, CTO, Newswhip



Sold Out

Waiting List Available


Huckletree D2

42 Pearse Street

The Academy


D02 YX88

Supported By:

Viasat logo

Viasat is a global communications company that believes everyone and everything in the world can be connected. They're developing the ultimate communications network to power high-quality, secure, affordable, fast connections to impact people's lives anywhere. They have a new engineering team hub in Dublin at Charlemont Place. To hear more about engineering, product and design roles, check out their website viasat.com 

UXDX Prototype, Developers
UXDX Europe Image
David O'Donoghue, Head of Engineering, Zalando speaking at UXDX
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image