Days of Talks
Days of Talks
UXDX conf is based around the UXDX model which integrates UX into the Development loop by breaking down the barriers between development, design and research teams.
Lead Principal Software Engineer, ASOS
Front-End Developer, trivago
CTO & Co-Founder, Reddit
CTO & Founder, Niantic Inc
Chief Platform Architect & Executive VP, Engineering, Houghton Mifflin Harcourt
Chief Architect, DAZN
Senior Build Engineer, EA DICE
Head of Engineering, ustwo
"There is nothing so useless as doing efficiently that which should not be done at all"
Teams need to shift away from focusing purely on their outputs (features delivered) to focusing on the business and customer outcomes that they deliver. Nobody knows what will work when building a product so teams need to embrace continuous delivery and experimentation. This shift isn't easy and it requires individual, technological and organisational changes to enable teams to be effective.
The UXDX agenda is structured around defining and communicating the Vision for a product and then empowering the team to deliver.
Organisations need to enable teams via internal structures and processes as well as through alignment on clearly defined customer and business goals.
Enable cross functional teams to iterate and experiment towards products that solve both the customers' needs and the business objectives.