Enhance your Process

Advance your Product

Monday 7th May, 15:00-21:00


With a long history and a strong heritage in design Finland's status as a true design nation is as strong as ever in Europe and its tech sector is expanding rapidly. From problem, the vision, to product launch, this day will have a new generation of tech disruptors who are thriving in Finland and beyond. 

What is UXDX?

UXDX conf is based around the UXDX model which integrates UX into the Development loop by breaking down the barriers between development, design and research teams.

UXDX Model: Research -> Hypothesis -> Prototype

33% of product features negatively impact the product

Are you validating your new features before development?

UXDX Model: Build -> Test -> Release

Low performing teams spend 22% more time on unnecessary rework

Are you merging and testing regularly enough? 

UXDX Model: Deploy -> Operate -> Monitor

DevOps teams have a 440x faster lead time for changes

How quickly can you get code to Production?

Sharing their story

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Catherine Madden

Catherine Madden

Founder, UXDX

Jasmin Dahncke

Jasmin Dahncke

UX Designer, Next Games

Matias  Pietila

Matias Pietila

Head of Design, Qvik

Natalia Kaijalainen

Natalia Kaijalainen

Engineering Manager, Trimble

Noe Falzon

Noe Falzon

Scrum Master, Yousician

Tuomas  Saarela

Tuomas Saarela

UX Designer , Yousician

Yaroslav Karulin

Yaroslav Karulin

Product Manager, Qvantel

What To Expect

UXDX Model

Learn the UXDX Model

The goal of the afternoon is to discuss a new methodology to integrate UX better into the current product lifecycle, shifting development from features towards outcomes. Hear how companies are breaking barriers between development, design and product teams. From Vision to Execution, UXDX is centered around a common focus on the user to enable a better product to be built, faster. 

Bryan Dove, Skyscanner, Stage


The quality of our process for speaker selection is why we've been regarded as 'the best product event in the world'. We gather leaders from the most forward-thinking companies together to discuss how they've improved specific aspects of the product life-cycle. Learn from the worlds most nimble scaling startups to enterprises each talking about the proven strategies that they've tested in the market that will speed up delivery. 

2 men talking


Step out of the office for half a day to learn and network on how others are speeding up product delivery..Grow your network by meeting new and old faces - get to ask the questions you don't feel like asking your team. 


Networking & Canape Reception

Catherine Madden, Founder
Welcome & Introduction

Catherine Madden, Founder, UXDX

Rory Madden, Founder
Integrating UX into the development loop: Breaking down team barriers

Rory Madden, Founder, UXDX


Panel Session
Integrating UX & Agile

Tuomas Saarela, UX Designer , Yousician

Noe Falzon, Scrum Master, Yousician

Research on motivating and leading a modern workforce


Jasmin Dahncke, UX Designer
Designing with player segmentation data

Jasmin Dahncke, UX Designer, Next Games

Research & Monitoring

Matias  Pietila, Head of Design
Ensuring an effective prototyping process that aligns with all objectives to speed to delivery

Matias Pietila, Head of Design, Qvik


Food & Networking

Natalia Kaijalainen, Engineering Manager
Being DevOps in Desktop Software Development

Natalia Kaijalainen, Engineering Manager, Trimble

Test & Deploy

Yaroslav Karulin, Product Manager
Strategy Definition and Implementation for Successful Product Launch

Yaroslav Karulin, Product Manager, Qvantel



Sold Out

Waiting List Available 



Siltasaarenkatu 16

00530 Helsinki


Supported by

Yousician logo

Yousician is a music education company with a relentless drive to make the world a more musical place. Their apps make learning a musical instrument more interactive, social, engaging, and fun. We'd like to thank Yousician for supporting our Helsinki event. Learn more about them on their website yousician.com

UXDX Prototype, Developers
UXDX Europe Image
David O'Donoghue, Head of Engineering, Zalando speaking at UXDX
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image