UXDX New York

25 February 2020, 6:00- 9:00 PM

Product Development is Broken


of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value


of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.


more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking


Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Sharing their story

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Anusha Dayananda

Anusha Dayananda

Software Development Manager, Shutterstock

Catherine Cornell

Catherine Cornell

Director of Product, Invest, Stash

Catherine Madden

Catherine Madden

Founder, UXDX & Mobile Programme Lead, UXDX

Eric Greene

Eric Greene

UX Product Design Manager , Aer Lingus

Tobias Holm Jensen

Tobias Holm Jensen

Senior Product Designer, Blackboard Insurance

New York Agenda

Arrival & Drinks

Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 

Tobias Holm Jensen, Senior Product Designer
Understand your Customer: Functional vs Emotional Needs

Tobias Holm Jensen, Senior Product Designer, Blackboard Insurance

What customer needs are you actually addressing with your product? If you think that question is hard to answer, you're not alone! With constantly emerging digital technologies, customers have more needs and expectations than ever before. Navigating these needs and identifying the right ones can be a challenge. In this talk, I'll dig into the two primary types of customer needs: functional and emotional. With concrete examples from Blackboard, I'll guide you through how to understand, operationalize and measure these needs to build better and more fitting products for your customers.

Eric Greene, UX Product Design Manager
Outcome Driven Ideation

Eric Greene, UX Product Design Manager , Aer Lingus

- Converting data insights into outcome focused opportunity statements.

- Team ideation that delivers innovative, measurable results for the business and customer. 


Catherine Cornell, Director of Product, Invest
Building Features without Breaking Speed

Catherine Cornell, Director of Product, Invest, Stash

This talk will walk through how we graduated a hackathon project into a fully built out feature on multiple platforms without breaking speed. I'll focus on the process we implemented for getting a hack production ready fast; building in delightful front end loaders to cover for a less than performant backend. Also walk through how we applied a framework that combines Mixpanel funnel analysis and A/B testing via a homerolled tool with pre-existing user research to quickly make decisions on what capabilities to export to native platforms. The presentation will include examples of trade-offs made and frameworks used to choose a path forward, as well as roadblocks met and how we overcame them

Anusha Dayananda, Software Development Manager
Bridging the gap: Successful collaboration between engineering & design

Anusha Dayananda, Software Development Manager, Shutterstock

When a genius new product idea is brewing, whether it be through a hackathon, user research, or a stakeholder, the process of getting the idea to implementation heavily relies on developers. The collaboration between product, design, and engineering can sometimes be tricky because they don't always speak the same technical language and are viewing the concept through very different lenses. Shutterstock's Software Development Manager, Anusha Dayananda, will provide her perspective of how to ensure buy-in from the engineering team.

Closing Remarks & Networking

Join Us in New York and Rethink Product Delivery

Venue: Stash

Stash logo

500 7th Ave 18th Floor, New York, NY 10018

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