Vice President of Product Design , Uber
Head of Product Innovation & Design, Mercedes-Benz
Chief Product Officer, Pipedrive
SVP of Product, Intercom
VP Product, BlaBlaCar
Product Owner, Degiro
Author, When Coffee and Kale Compete
Product Manager, Duolingo
Technical Product Manager, Algolia
Product Design Manager, Zendesk
By focusing on developing instead of customer needs, teams are wasting time and building products that customers don't want.
Having a product team structure isn't enough. Align with the technology architecture to ensure independence between teams so they can deliver at their own pace.
You need to fight the pressure to release features for features sake. Invest the time validating whether the features will actually deliver the outcomes expected.
Most companies are falling into the build trap - where the goal is to build features rather than deliver outcomes. Creating cross functional teams, aligning them on the goals of customer value and business objectives, and giving them challenging targets enables people to focus on outcomes over outputs.
Kevin Lee, VP & Head of Design, Visa
Deirdre Ni Luasaigh, CEO, Culture Ark
Emmet Connolly, Director of Product Design, Intercom
Richard Dalton, Head of Design, Capital One
Lara Hanlon, Design Lead, IBM