Enhance your Process

Advance your Product

Tuesday 8th May, 14:00-21:00


The Nordics are doing it right when it comes to tech. The tech epicentre of Stockholm - containing Spotify, Klarna and King - had until recently the highest share of unicorns per capita after Silicon Valley. The region continues to be a hotbed for the next generation of startups in verticals like music, fintech and streaming. So what's the secret of success? Speed, quality, market fit? Stockholm's product leaders will gather for UXDX on May 8th to demonstrate how you get all three. 

What is UXDX?

UXDX conf is based around the UXDX model which integrates UX into the Development loop by breaking down the barriers between development, design and research teams.

UXDX Model: Research -> Hypothesis -> Prototype

33% of product features negatively impact the product

Are you validating your new features before development?

UXDX Model: Build -> Test -> Release

Low performing teams spend 22% more time on unnecessary rework

Are you merging and testing regularly enough? 

UXDX Model: Deploy -> Operate -> Monitor

DevOps teams have a 440x faster lead time for changes

How quickly can you get code to Production?

Speakers Include:

Anna  Sitnikova

Anna Sitnikova

Product Manager, iZettle

Jan Tryggvason

Jan Tryggvason

Product Owner, Nordnet

Lisa  Trumstedt

Lisa Trumstedt

UX Researcher, Doctrin

Oscar Nilsson

Oscar Nilsson

Experience Designer, Minecraft

Parag  Deshpande

Parag Deshpande

Team Leader & Senior UI/UX Designers, Semcon

Piotr Sliwa

Piotr Sliwa

UX Designer, Netguru

Rory Madden

Rory Madden

Founder, UXDX

Ross McKinley

Ross McKinley

Senior Build Engineer, EA DICE

Tem Aguerra

Tem Aguerra

UX Lead, Bouvet

Tem Aguerre

Tem Aguerre

UX Lead, Bouvet

What To Expect

UXDX Model

Learn the UXDX Model

The goal of the afternoon is to discuss a new methodology to integrate UX better into the current product lifecycle, shifting development from features towards outcomes. Hear how companies are breaking barriers between development, design and product teams. From Vision to Execution, UXDX is centered around a common focus on the user to enable a better product to be built, faster. 

Bryan Dove, Skyscanner, Stage


The quality of our process for speaker selection is why we've been regarded as 'the best product event in the world'. We gather leaders from the most forward-thinking companies together to discuss how they've improved specific aspects of the product life-cycle. Learn from the worlds most nimble scaling startups to enterprises each talking about the proven strategies that they've tested in the market that will speed up delivery. 

2 men talking


Step out of the office for half a day to learn and network on how others are speeding up product delivery..Grow your network by meeting new and old faces - get to ask the questions you don't feel like asking your team. 


Networking & Canape Reception

Catherine Madden, Founder
Welcome & Introduction

Catherine Madden, Founder, UXDX

Rory Madden, Founder
Managing Change: Implementing the UXDX Model

Rory Madden, Founder, UXDX


Parag  Deshpande, Team Leader & Senior UI/UX Designers
How to fail early & fast

Parag Deshpande, Team Leader & Senior UI/UX Designers, Semcon

Defining the Problem

Anna  Sitnikova, Product Manager
Building an autonomous team is fun!

Anna Sitnikova, Product Manager, iZettle

Research on motivating and leading a modern workforce


Lisa  Trumstedt, UX Researcher
UX Research - who cares?

Lisa Trumstedt, UX Researcher, Doctrin

Research & Monitoring

Tem Aguerra, UX Lead
Science of Design

Tem Aguerra, UX Lead, Bouvet

Piotr Sliwa, UX Designer
Is user experience research a science?

Piotr Sliwa, UX Designer, Netguru


Food & Networking

Jan Tryggvason, Product Owner
How to figure out what to build first

Jan Tryggvason, Product Owner, Nordnet


Ross McKinley, Senior Build Engineer
Reducing time to player with static infrastructure

Ross McKinley, Senior Build Engineer, EA DICE

Test & Deploy

Oscar Nilsson, Experience Designer
Purposeful Prototyping

Oscar Nilsson, Experience Designer, Minecraft


Sold Out

Waiting List Available


Bouvet Sverige AB 

Ostermalmsgatan 87A

114 59 Stockholm


Supported By:

Atlassian Logo

Atlassians suite of tools help improve software development, project management, collaboration, and code quality. We're delighted to have Atlassian's support as we strive to bring the community together to advance the processes in product delivery. For more on Atlassian, visit their website atlassian.com

UXDX Prototype, Developers
UXDX Europe Image
David O'Donoghue, Head of Engineering, Zalando speaking at UXDX
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image
UXDX Europe Image