Bringing the user into the product

Michael is the Vice President Product Design at Uber, leading a talented and diverse team of over 250 designers and researchers that are helping shape current and future versions of Uber experiences. 

A longtime advocate for quality in digital experiences, Michael has become obsessed with the way the digital world interfaces with the physical world, and the way complex systems are created, adapted and disrupted.

Prior to joining Uber he was the Chief Design Officer for the Office Product Group at Microsoft. He also spent 10 years as the Vice President of Design at Adobe. Gough was the Chief Creative Officer at Macromedia, the Vice President of Brand Design at Nike, the Chief Creative Officer of Quokka Sports and the Creative Director of Construct. Prior to his move to the digital world he spent 12 years as an architect helping shape the physical world more directly.

Fabienne is leading the Product Innovation & Design Group at Mercedes-Benz Vans in Silicon Valley, transforming ideas into tangible prototypes.

As one of the first employees of Mercedes-Benz's Future Transportation initiative, she helped building a new footprint from scratch in Menlo Park, California, and scaling the team to over 40 people in three years.

Fabienne comes from a diverse innovation experience through Lufthansa, Volkswagen, Porsche, and frog Design, before joining Mercedes-Benz Vans. 
She graduated from Hamburg University in Germany with a dual Master's degree in Industrial Engineering and Business and studied abroad at Columbia University in New York. 

Russell Wilson is the head of UX for Google Cloud Platform. He is responsible for over 145 products and manages one of the largest UX organizations at Google. In the last two years, Russell has scaled his organization 500%, changed the way design, engineering, and product management collaborate, and established UX as a key role and function in Google Cloud's Go-To-Market strategy. Prior to Google, Russell was the head of UX for business intelligence (Power BI)I at Microsoft where he led a team to design and deliver a new product to market in less than a year that Gartner recognized in their leadership quadrant. Prior to Microsoft, Russell has held various senior executive roles and has founded three startups, both VC-funded and bootstrapped.

Cindy is SVP, Global Customer Experience and Design at Mastercard. Her team's mission is to advance the company's ability to deliver exceptional end-to-end experiences and elevate the brand through customer-centricity and great design. She led the recent relaunch of the Mastercard brand identity, including a comprehensive design system. She is focused on building scalable practices around human-centered innovation and design, including how to partner more closely with technology. And she is co-leading an effort to drive customer-centric cultural change. Before joining Mastercard, Cindy was an Executive Creative Director in the Business Transformation group at R/GA, focused on solving business problems at the intersection of brand, product innovation and CX strategy with clients, including Nike, Volvo, Verizon, and others.

Sebastien Fabre is Senior Director and Head of UX, Mobile & Portals at LEGO Group, with strategic and tactical ownership of the User Experience agenda within Business Technology.

Postgraduate Human Factors Engineer and Analyst Programmer Engineer with 18 years international industry experience in user-centered design, Sebastien worked previously at Fujitsu in Munich where he started from scratch, grew and managed the Design, UX Research & Usability team. He also headed the Brand Design & UX of Fujitsu RunMyProcess, a sister company based in Paris.

Prior to that, Sebastien worked as UX Research Manager at Orange Group, delivering multi-country user experience research projects which met the needs of internal clients and as an R&D Engineer, representing France Telecom at Research Forums and European Projects.

Sebastien started his professional career at Intel Corporation and his usability curriculum at Kodak.

As a side activity, Sebastien is teaching User Centered Design & Usability methodologies from User Needs gathering techniques to conception and testing of User Interfaces at several French universities.

Kevin Lee is Vice President and Head of Design at Visa, Inc, responsible for setting the vision and the strategy of design and user experience in Europe and CEMEA. Previously he was responsible for building and leading Visa's global digital design team and brought in human-centered design and design thinking expertise to help designing the innovative digital product experiences as well as innovative design systems platform which has been recently recognized by Fast Company for 2017 Innovation by Design Awards.

Prior to Visa, Kevin led the design studio at Samsung responsible for the overall product strategy and design of wearable and IoT and launched Gear Fit, Level and Circle. Kevin also led the global design team at eBay and Paypal, where he led the design efforts on several key products such as checkout, shopping cart, and shopping showcase to name a few. Prior to eBay, Inc., Kevin led the design team at Whirlpool Corporation designing and launching the company's first digital touch screen consumer products and connected device strategy with several CES awards and industry recognitions. Before Whirlpool, Kevin led a global cross-functional team of designers and engineers at GE Healthcare driving and launching award-winning software and hardware products, one of which is called Vscan where it was named by TIME magazine as The 50 Best Inventions of 2009.

He has a M.S. in Human-Computer Interaction from Carnegie Mellon University, and graduated from Mercer University with a B.S. in Technical Communication / Ergonomics. Kevin is contributing author for several books and keynote speaker and presenter at some of the influential design conferences in the world.

Sonja Radenkovic is Head of UX Design at TomTom. She is passionate about creating the best future experience for car drivers around the world. For over 8 years at TomTom she has been responsible for development of a broad range of consumer and automotive products and for driving the UX design process.

Sonja has a Masters in Applied Arts and worked for various Design Agencies in Milan, Belgrade and Amsterdam.

Sonja was part of the first Internet Revolution that took down Slobodan Milosevic's repressive regime in Serbia, while she was working at the Radio B92 Internet Department in Belgrade.

She truly believes that legs are the best design tool and that F2F human interaction is necessary for creativity to flourish.

Marja is working as the lead designer for in-flight entertainment and mobile app at Finnair. As part of the in-house team, she is creating memorable and hassle-free travel experiences for both passengers and crew. Before joining Finnair, her work as UX/CX designer has included games, cloud storage and smart bins, but her roots are in industrial and interior design, an aspect that helps when designing for holistic customer experiences. On her spare time she focuses on what's truly important in life: good food.

Yolanda is a recognised expert, innovator and contributor in product and UX with tons of experience in user interface design, visual art direction, storytelling and UI implementation strategies for system designs for any platform. She is passionate about making technology more human by crafting elegant and simple applications that are beautiful and make a difference in people's lives.
Her experience with organisational development, design culture, process, strategy and execution is the direct result of having shipped numerous incredibly awesome product releases.
By working closely with users, executives, engineers, stakeholders, and investors, she makes sure that products and services exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty, innovation, usability, and deep coolness.

Kevin Clark is a UX Lead at Shopify, building products to help bring more entrepreneurship into the world and make commerce better for everyone. Amongst other things, he currently leads the Checkout team that designs and builds experiences used by millions of people to buy the products they love. On top of that, Kevin is also the co-host of Layout: a podcast about design, technology and everything in between. In 2016, he was recognized as one of the 30 people to keep an eye on in the field of design by the Infopresse magazine.

Yvonne So is a Principal UX Designer at Intuit currently crafting meaningful experiences for small businesses around the world. Prior to Intuit, Yvonne came from global design consultancy Fjord, as well as Publicis and BBH designing across multiple platforms and working with Fortune 500 clients working on award-winning interactive websites and brand campaigns. With a passion for finding the perfect balance between disruption and process, she is an avid advocate for the power of societal collaboration and regularly speaks and writes about accessibility, innovation, empathic design, and agile UX. 

Alan is a researcher, thinker, and maker.

His current project, Versten, is a ResearchOps platform that enables companies to have and leverage Market Intelligence.

His other venture, Idealized Innovation, is a market research and coaching service that enables teams and companies to understand what consumers really want.

In October 2016, Alan released the first book dedicated to Jobs to be Done theory: "When Coffee and Kale Compete".

Stephen McCarthy is Head of Design for the UK's Government Digital Service (GDS). GDS creates user-centred products, guidance, tools and training that help teams around government to make better services. GDS designed GOV.UK, winner of Design of the Year and a D&AD black pencil.

Stephen also heads up the cross-government design community, where best practice is shared amongst designer's working in the UK's public sector.

The best customer experiences are built with Zendesk. Zendesk's powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises, and we're growing! Hiring in the brand new Dublin office across; Design, UX Research, Engineering, Product, Sales, Success, Marketing and more...

Morgane Peng is the Director of User Experience & Design at Societe Generale. She is responsible for the design vision and strategy of the Corporate & Investment Banking platform. She delivers united experiences with her team across Societe Generale products for start-ups, corporates and financial institutions.

Previously, Morgane adventured into various fields of consulting, financial markets and tech. In her spare time, she's a gamer at heart and works on an indie video game successfully crowdfunded on Kickstarter.