Vice President of Product Design , Uber
Head of Product Innovation & Design, Mercedes-Benz
Head of UX , Google
SVP, Global Customer Experience and Design, Mastercard
Head of UX, Mobile & Portals, Lego
VP & Head of Design, Visa Inc.
Head of UX Design, TomTom
Lead Designer, Finnair
Head of Platform Design, Farfetch
UX Lead, Shopify
Principal UX Designer, Intuit
Author, When Coffee and Kale Compete
Head of Design, Government Digital Service UK
Product Design Manager, Zendesk
Director of User Experience & Design, Societe Generale
By focusing on developing instead of customer needs, teams are wasting time and building products that customers don't want.
User research can be spread very thin across a lot of projects with no clear business objectives. Valuable insights are often overlooked and opportunities missed.
When teams focus on learning, the effects compound over time create a strong competitive advantage, due to a more detailed understanding of the user.
Integrating UX into the product delivery process and creating a single product team enables people to work together to understand and solve the customer's problems in a way that meets the business objectives.
Kevin Lee, VP & Head of Design, Visa
Deirdre Ni Luasaigh, CEO, Culture Ark
Emmet Connolly, Director of Product Design, Intercom
Richard Dalton, Head of Design, Capital One
Lara Hanlon, Design Lead, IBM