UXDX Vienna

4 June 2020, 12:30 - 17:00

Product Development is Broken

66%

of features fail to deliver value

Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value

42%

of people have their hands tied

The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.

22%

more time spent on rework

Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.

There's a Better Way of Building Products

Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product. 

From Waterfall Projects
To Cross Functional Product Teams

What To Expect

UXDX Model

Learn the UXDX Model

Our mission is to help teams improve their processes and shift from being feature factories towards owning and delivery business outcomes. Hear about the challenges of successes of companies who are leading this shift and breaking down the barriers between development, design and product teams.

Alice Newton, Head of Product, World Remit

Global Trail Blazers

From nimble scaleups  to enterprises  talking about the challenges they're facing, how they're solving them and the focus areas. You'll learn proven strategies from teams who've already tested it in the market that you can leverage to speed up your delivery. 

2 men talking

Connect

Step out of the office for a day to learn and network on how others are speeding up product delivery. Grow your network by meeting new and old faces in your local city- get to ask the questions you don't feel like asking your team. 

Vienna Speakers

Our speakers have been selected to give you a snapshot into the product life-cycle, from research, to build, deploy and product launch. The goal will be to help you enhance your process which in turn will help you advance your product. 

Rory Madden

Rory Madden

Founder, UXDX

Adrian  Bolonio

Adrian Bolonio

Web Team Lead, willhaben internet service GmbH & Co KG

UXDX Vienna Agenda

13:00
Arrival & Networking



13:10
Opening Address



13:35
Continuous Research

The biggest waste in product development is building the wrong thing. Customer needs are shifting rapidly so you can't rely on a single up-front analysis phase. The Research stream goes...

The biggest waste in product development is building the wrong thing. Customer needs are shifting rapidly so you can't rely on a single up-front analysis phase. The Research stream goes into the tools, techniques and psychology required to deliver continuous research. But research is only valuable when it is used. The Research stream also covers the communication approaches that ensure the team understand, and can solve for, the underlying customer needs.

14:05
Ideate, Validate & Design

Design is more than just pixels. It's about how teams can utilise design thinking to solve the identified customer problems, and how can we validate the ideas the team comes...

Design is more than just pixels. It's about how teams can utilise design thinking to solve the identified customer problems, and how can we validate the ideas the team comes up with actually works? The Design stream cover the key stages of ideation, hypothesis forming and validation through prototypes and other means. Independent product teams introduce a challenge for consistency so we also cover the best practices in design systems to mitigate these challenges.

14:35
Break



14:45
Architect & Build

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure...

Enabling teams to iteratively build solutions requires a different approach to architecture and development. The Big Design Up Front (BDUF) needs to be replaced with architectural forcing functions that ensure that teams can self manage safely. The Architect and Build stream dives into the approaches for architecting systems knowing that changes will come and sharing approaches that companies are using to enable sustainable delivery over time.

15:15
Enabling the Team

Creating a product team isn't as simple as re-branding a project team. The responsibilities and expectations have changed - and change is hard. The Building a Team stream covers the...

Creating a product team isn't as simple as re-branding a project team. The responsibilities and expectations have changed - and change is hard. The Building a Team stream covers the mindset shift for people moving from working in clear silos to working collaboratively across UX, UI, Dev and Product and building the t-shaped skills necessary to support modern product development. It also covers the adaptive leadership approach required to guide and mentor the team to success.

15:45
Break



15:55
Adrian  Bolonio, Web Team Lead
Testing Web Accessibility

Adrian Bolonio, Web Team Lead, willhaben internet service GmbH & Co KG

When we develop a new web application, we often put a lot of work on the design, on making it beautiful and usable. In other words, we want our web app to be effective, efficient, and satisfying for the user. But a lot of times we don't think about the user experience for people with disabilities, including people with age-related impairments.

For the web, accessibility (a11y ) means that people with disabilities can perceive, understand, navigate, and interact with websites and tools, and that they can contribute equally without barriers." (Source: W3C - Web Accessibility Initiative). Our role as frontend and web developers is to create clear interfaces to make people understand and care about data, independently of their disabilities or impairments, but what we, developers, often forget is to ensure that the code we write follows the Web Content Accessibility Guidelines (WCAG), and the only way to achieve that is testing, either manual or automated.

Automated web a11y tests can free up our QA team from manual testing every part of our application...but...they can't automatically, and magically, make our site accessible.

We should use automated a11y tests as one step of a larger testing process. Don't forget that only 20% to 50% of all accessibility issues can automatically be detected.

I will show you some testing tools, libraries and techniques to increase the a11y test coverage of your code with a simple React application example.

16:25
Rory Madden, Founder
Turning Motivation into Action

Rory Madden, Founder, UXDX

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard. 

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising. 

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products. 

17:00
Networking



Join Us in Vienna and Rethink Product Delivery

Venue: mySugr

Developing mobile apps is great, but developing mobile apps with a purpose is even better! mySugr is a digital health company founded in 2012 in Vienna with one mission: a world where a person with diabetes can live a full and healthy life, free from worry about the daily grind of therapy.

Here at mySugr, we work on a product that helps people with the most precious thing they have - their health.  Always driven by our motto to "make diabetes suck less," we develop award-winning apps, integrate medical devices into our products, and work with health insurance companies and industry partners to make life with diabetes a bit better. In an agile environment working in collaborative teams of developers, designers, product owners, and QA experts, we experience best-in-class software development practices on a daily basis and contribute to software that meets the highest expectations - we do not put our users' lives at risk! 

If you want to find out more about mySugr check out this video 

Trattnerhof 1, 1010 Vienna

Register for our 50% Pre-Sale on 17th April

We will be releasing a limited sale of tickets on 17th April for €495 each. Even though the tickets are half price they still include full access to UXDX 2020 including the two days of talks and workshops as well as the networking events around Dublin. Register for the Pre-Sale today.