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Microsoft started tracking every feature and discovered that only 33% of good ideas actually delivered the expected value
The delivery team know what is best but they are blocked by company structure and policies from doing the right thing.
Teams that use legacy development practices spend more time on rework which kills motivation and slows delivery.
Projects involve functions temporarily working together to deliver a set scope, but this limits the ability to learn about customers and forces a more short term view. What we need is for the right mix of skills across Product, UX, Design, Dev and Ops to be working together to learn, build and continuously improve the product.
Kevin Lee, VP & Head of Design, Visa
Deirdre Ni Luasaigh, CEO, Culture Ark
Emmet Connolly, Director of Product Design, Intercom
Richard Dalton, Head of Design, Capital One
Lara Hanlon, Design Lead, IBM